Learn how to build a closed loop feedback system that integrated your traffic buying, analytics, and monetization intelligence to close the loop on your marketing efforts.  Once you close that loop, you’ll be able to iterate and test changes very rapidly.

Let me help you improve your marketing processes.  Do you pick a goal every time a team member makes a change?  Do you measure results to see if you met the goal?  Do you know how much the experiment cost?  I can help setup easy-to-follow processes that empower team members to make massive improvements in [...]

Here I am: raising money for the Prostate Cancer Foundation at Fight Gone Bad 2008.

I’m your shortcut to success.  With over a decade of online performance marketing experience,  I can predict and solve the types of problems you’re likely to face in your online marketing adventures.

Product development, management and marketing.
Conversion rate optimization.
Media buying for performance-oriented campaigns.

Search engine marketing and SEO.
i18n and L10n for global expansion.
Local lead generation.

Hello, I’m Adam Altman.
I’m very passionate about a basic process most of us learned in elementary school — the scientific method.  Of course, back then you would end up with a mess in the kitchen and a giant poster that collected dust in the garage.  These days, I use this exact same method in all [...]

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My blog is alive.